Four ingredients you can actually read

Our cat litter is made from cassava, corn, soy, and pea fiber. The same crops used in food production. Not mined. Not chemically treated. Mechanically pressed into granules without formaldehyde, without synthetic binders, without industrial chemistry.

This isn't just an ingredient list — it's a trust signal. Your cat stands in this material every day. They touch it with paws and nose. They breathe the air above the tray. When you know exactly what the product is made of, you can feel confident in that choice.

And there's an aspect that extends beyond daily use. Traditional clay litter is mined bentonite — a non-renewable resource dug from the earth that, after use, ends up in landfill where it sits for decades without breaking down. Plant-based materials biodegrade naturally.

• Made from food-grade raw materials— cassava, corn, soy, pea fiber. The same crops used in food production, processed without chemical synthesis.
• No formaldehyde, no industrial binders— traditional clay litter can contain trace chemicals from mining and processing. Plant-based uses mechanical pressing, not chemical bonding.
• Biodegradable materials— plant fiber breaks down naturally. Clay litter sits in landfill for decades. Denmark sends thousands of tonnes of used cat litter to landfill every year.
• No synthetic fragrance— scented variants use natural plant extracts (Earl Grey tea, chamomile). Unscented variants have only the inherent scent of the plant material.

The daily life impact

• You know exactly what's in the bag. Four ingredients, not a mystery compound.
• You feel good about what your cat interacts with every day — paws, nose, everything.
• Your cat litter doesn't outlive you in a landfill.